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Werbung

Author: Rogge, Hans-Jürgen Search for this author more...

Year: 2004

Publisher: Ludwigshafen, Kiehl

Series: Modernes Marketing für Studium und Praxis

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Handbuch Werbung

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Year: 2004

Publisher: Münster, Lit

Series: Medienpraxis

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Werbung im Fernsehen

eine medienökonomische Untersuchung zur Effektivität und Effizienz werblicher TV-Kommunikation

Author: Schierl, Thomas Search for this author more...

Year: 2003

Publisher: Köln, von Halem

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Werbung kompakt

Grundwissen, Konzepte, Umsetzung

Author: Biller, Rudi ; Haase, Frank Search for this author more...

Year: 2001

Publisher: Sternenfels ; Berlin, Verl. Wissenschaft und Praxis

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Werbung

Eine Einführung

Author: Schweiger, Günter ; Schrattenecker, Gertraud Search for this author more...

Year: 2001

Publisher: Stuttgart, Lucius und Lucius

Series: UTB für Wissenschaft : Uni-Taschenbücher

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Werbecontrolling

Konzept, Instrumente, Fallbeispiele

Author: Kloss, Ingomar Search for this author more...

Year: 2003

Publisher: Gernsbach, Deutscher Betriebswirte-Verl.

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Werbung

Strategien und Konzepte für die Zukunft

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Year: 2002

Publisher: München, Vahlen

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Cover von Internationale Werbeplanung

Internationale Werbeplanung

eine Analyse unter besonderer Berücksichtigung der internationalen Werbebudgetierung

Author: Streich, Michael Search for this author more...

Year: 1997

Publisher: Heidelberg, Physica-Verlag

Series: Wirtschaftswissenschaftliche Beiträge

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Interkulturelle Werbung

Author: Müller, Wendelin G. Search for this author more...

Year: 1997

Publisher: Heidelberg, Physica-Verlag

Series: Konsum und Verhalten

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Cover von Einsatz des Werbecontrolling

Einsatz des Werbecontrolling

Aufbau, Steuerung und Simulation einer werblichen Erfolgskette

Author: Janßen, Volker Search for this author more...

Year: 1999

Publisher: Wiesbaden, Gabler

Series: Basler Schriften zum Marketing

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