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Global Marketing and Advertising

understanding cultural paradoxes
Author: Search for this author De Mooij, Marieke
Statement of Responsibility: Marieke de Mooij
Year: 2014
Publisher: Los Angeles, Calif. [u.a.], Sage
Media group: Book/Buch
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Barcode: 01109306 Locations: 2.4.2 MOO Status: available

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Author: Search for this author De Mooij, Marieke
Statement of Responsibility: Marieke de Mooij
Year: 2014
Publisher: Los Angeles, Calif. [u.a.], Sage
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Classification: Search for this systematic 2.4.2
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ISBN: 978-1-4522-5717-4
Description: 4th ed., XX, 395 S. : Abb., Tab. u. graph. Darst.
Tags: Advertising, Consumer Behaviour, Intercultural Communication, International Marketing, Consumer Behavior, Käuferverhalten, Werbung, Internationales Marketing
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Language: englisch
Media group: Book/Buch