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(8)Swoboda, Bernhard, 1965-

(5)Berndt, Ralph, 1947-2020

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Cover von Globale Markenführung und Konsumentenverhalten

Globale Markenführung und Konsumentenverhalten

Konsumentenwahrnehmung der globalen Markenführung und der Globalität von Marken

Author: Fehling, Tina Search for this author more...

Year: 2010

Publisher: Hamburg, Kovac

Series: Schriftenreihe Studien zum Konsumentenverhalten

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Cover von Die Autonomie von Landesorganisationen bei der Marktbearbeitung

Die Autonomie von Landesorganisationen bei der Marktbearbeitung

Determinanten, Auswirkungen und State of Practice

Author: Ehemann, Petra Search for this author more...

Year: 2007

Publisher: Wiesbaden, Deutscher Univ.-Verl.

Series: Gabler Edition Wissenschaft

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Cover von Management internationaler Dienstleistungsmarken

Management internationaler Dienstleistungsmarken

Konzepte und Methoden für einen nachhaltigen Internationalisierungserfolg

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Year: 2009

Publisher: Wiesbaden, Gabler

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Cover von International Direct Marketing

International Direct Marketing

principles, best practices, marketing facts

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Year: 2007

Publisher: Berlin [u.a.], Springer

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Cover von Internationales Vertriebsmanagement für Industriegüter

Internationales Vertriebsmanagement für Industriegüter

Handlungsimplikationen aus dem Blickwinkel internationaler Tochtergesellschaften und Vertretungen

Author: Schmitz, Christian Search for this author more...

Year: 2006

Publisher: Wiesbaden, Deutscher Univ.-Verl.

Series: Gabler Edition Wissenschaft

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Cover von Internationales Direktmarketing

Internationales Direktmarketing

Grundlagen, Best Practice, Marketingfakten

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Year: 2005

Publisher: Wiesbaden, Gabler

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Cover von Interkulturelles Marketing

Interkulturelles Marketing

Grundlagen, Strategien, Chancen, Risiken

Author: Lindner, Doris Search for this author more...

Year: 2004

Publisher: Düsseldorf, VDM-Verl. Müller

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Cover von Marketing Across Cultures

Marketing Across Cultures

Author: Trompenaars, Fons, 1952-; Woolliams, Peter Search for this author more...

Year: 2004

Publisher: Chichester, Capstone

Series: Culture for Business

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Cover von Marketing international

Marketing international

Développement des marchés et management multiculturel

Author: Prime, Nathalie; Usunier, Jean-Claude Search for this author more...

Year: 2004

Publisher: Paris, Vuibert

Series: Gestion

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Cover von Stratégies d'internationalisation

Stratégies d'internationalisation

développement international de l'entreprise

Author: Lemaire, Jean-Paul Search for this author more...

Year: 2003

Publisher: Paris, Dunod

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