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Branding Across Borders

A Guide to Global Brand Marketing
Author: Search for this author Gregory, James R.
Statement of Responsibility: James R. Gregory with Jack G. Wiechmann
Year: 2002
Publisher: New York [u.a.], McGraw-Hill
Media group: Book/Buch
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Barcode: 01017823 Locations: 2.4.2 GRE Status: available

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Author: Search for this author Gregory, James R.
Statement of Responsibility: James R. Gregory with Jack G. Wiechmann
Year: 2002
Publisher: New York [u.a.], McGraw-Hill
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Classification: Search for this systematic 2.4.2
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ISBN: 0-658-00945-1
Description: XXIV, 232 S. : Abb.
Tags: Brand, International Marketing, Markenartikel, Internationales Marketing
Participating parties: Search for this character Wiechmann, Jack G. [Mitarb.]
Language: englisch
Media group: Book/Buch