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Le Marketeur

[les nouveaux fondements du marketing]
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Statement of Responsibility: Jean-Claude Andréani ... Coordination: Chistian Michon
Year: 2003
Publisher: Paris, Pearson Education France
Media group: Book/Buch
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Barcode: 01027310 Locations: 2.4.1 MAR Status: available

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Search for this author
Statement of Responsibility: Jean-Claude Andréani ... Coordination: Chistian Michon
Year: 2003
Publisher: Paris, Pearson Education France
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Classification: Search for this systematic 2.4.1
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ISBN: 2-7440-7011-4
Description: XXIII, 456 S. : Tab. u. graph. Darst.
Tags: Consumer Behaviour, Marketing, International Marketing, Brand, Consumer Behavior, Käuferverhalten, Internationales Marketing, Markenartikel
Participating parties: Search for this character Michon, Christian [Hrsg.]; Andréani, Jean-Claude [Mitarb.]
Media group: Book/Buch