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Management der Marketingkommunikation

Author: Search for this author Unger, Fritz; Fuchs, Wolfgang
Statement of Responsibility: Fritz Unger ; Wolfgang Fuchs
Year: 2005
Publisher: Berlin [u.a.], Springer
Media group: Book/Buch
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Barcode: 01049893 Locations: 2.4.10 UNG Status: leaving

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Author: Search for this author Unger, Fritz; Fuchs, Wolfgang
Statement of Responsibility: Fritz Unger ; Wolfgang Fuchs
Year: 2005
Publisher: Berlin [u.a.], Springer
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Classification: Search for this systematic 2.4.10
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ISBN: 3-540-23502-7
Description: 3., aktualisierte und erw. Aufl., XV, 700 S. : Tab. u. graph. Darst.
Tags: Advertising, Advertising Effects, Kommunikationspolitik, Marketingmix, International Marketing, Werbung, Internationales Marketing
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Earlier title: 1. Aufl. u.d.T.: Unger, Fritz: Werbemanagement ; 2. Aufl. u.d.T.: Unger, Fritz: Management der Marktkommunikation
Media group: Book/Buch