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Consumer Behavior

building marketing strategy
Author: Search for this author Mothersbaugh, David L.; Hawkins, Del I.
Statement of Responsibility: David L. Mothersbaugh ; Del I. Hawkins
Year: 2016
Publisher: New York, NY, McGraw-Hill Education
Media group: Book/Buch
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Barcode: 01119510 Locations: 2.4.4 MOT / Jacob/Reference, no loan Status: available

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Author: Search for this author Mothersbaugh, David L.; Hawkins, Del I.
Statement of Responsibility: David L. Mothersbaugh ; Del I. Hawkins
Year: 2016
Publisher: New York, NY, McGraw-Hill Education
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Classification: Search for this systematic 2.4.4
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ISBN: 978-1-259-23254-1
Description: 13th ed., XXIV, 786 S. : Abb., Tab. u. graph. Darst.
Tags: Case Study, Consumer Behaviour, Marketing Strategy, USA, Amerika, Case Studies, Consumer Behavior, Fallstudien, Käuferverhalten, Marketingstrategie, America
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Language: englisch
Media group: Book/Buch