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Stratégies d'internationalisation

développement international de l'entreprise
Author: Search for this author Lemaire, Jean-Paul
Statement of Responsibility: Jean-Paul Lemaire avec la collaboration de Gérard Petit
Year: 2003
Publisher: Paris, Dunod
Media group: Book/Buch
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Barcode: 01024395 Locations: 2.12.2.4 LEM Status: leaving

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Author: Search for this author Lemaire, Jean-Paul
Statement of Responsibility: Jean-Paul Lemaire avec la collaboration de Gérard Petit
Year: 2003
Publisher: Paris, Dunod
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Classification: Search for this systematic 2.12.2.4
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ISBN: 2-10-007373-7
Description: 2ième ed., IX, 370 S. : graph. Darst.
Tags: Internationale Wettbewerbsstrategien, Strategic Planning, International Marketing, Multinational Enterprise, Strategische Planung, International Competitive Strategy, MNEs, Multinationales Unternehmen, Multinational Enterprises, Transnational Corporation, Internationales Marketing
Participating parties: Search for this character Petit, Gérard [Mitarb.]
Media group: Book/Buch