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Cover von Marketing-Management
Analyse, Planung und Verwirklichung
Author: Kotler, Philip, 1931-; Bliemel, Friedhelm Search for this author
Year: 2001
Publisher: Stuttgart , Schäffer-Poeschel
Media group: Book/Buch
Cover von How to Write a Marketing Plan
define your strategy, plan effectively and reach your marketing goals
Author: Westwood, John Search for this author
Year: 2019
Publisher: London [u.a.], Kogan Page
Series: Creating success
Media group: eBook/eResource
Cover von Understanding Consumer Decision Making
the means-end approach to marketing and advertising strategy
Search for this author
Year: 2010
Publisher: New York, NY [u.a.], Psychology Press
Media group: Book/Buch
Cover von Toward the value growth model of social commerce
E-Medium
taxonomy, determinants, and the effect of humor on prosumer engagement in electronic Word-of-Mouth
Author: Münnich, Christian Search for this author
Year: 2019
Publisher: Berlin, ESCP Europe Wirtschaftshochschule Berlin
Media group: eBook/eResource
Cover von Consumer Behavior
building marketing strategy
Author: Mothersbaugh, David L.; Hawkins, Del I. Search for this author
Year: 2016
Publisher: New York, NY, McGraw-Hill Education
Media group: Book/Buch
Cover von Marketing sucht Zielgruppe ... oder: Was macht der Gorilla am POS?
über Denkfehler in Strategie, Kommunikation & Co. und 58 Tipps, wie Sie sie vermeiden
Author: Hilbig, Heino Search for this author
Year: 2015
Publisher: Wiesbaden, Springer Gabler
Media group: Book/Buch
Cover von Repositioning
marketing in an era of competition, change, and crisis
Author: Trout, Jack Search for this author
Year: 2010
Publisher: New York, NY [u.a.], McGraw-Hill
Media group: Book/Buch
Cover von Predictable Magic
unleash the power of design strategy to transform your business
Author: Prahalad, Deepa; Sawhney, Ravi Search for this author
Year: 2011
Publisher: Upper Saddle River, NJ, Wharton School Publ.
Media group: Book/Buch
Cover von Positioning
the battle for your mind ; [how to be seen and heard in the overcrowded marketplace ; the marketing classic]
Author: Ries, Al; Trout, Jack Search for this author
Year: 2001
Publisher: New York [u.a.], McGraw-Hill
Media group: Book/Buch
Cover von Best Practice der Markenführung
Search for this author
Year: 2009
Publisher: Wiesbaden, Gabler
Media group: Book/Buch
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