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Handbook of Service Marketing Research

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Statement of Responsibility: ed. by Roland T. Rust ; Ming-Hui Huang
Year: 2014
Publisher: Cheltenham ; Northampton, Mass., Elgar
Media group: Book/Buch
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Barcode: 01092103 Locations: 2.4.1.3 HAN Status: available

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Statement of Responsibility: ed. by Roland T. Rust ; Ming-Hui Huang
Year: 2014
Publisher: Cheltenham ; Northampton, Mass., Elgar
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Classification: Search for this systematic 2.4.1.3
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ISBN: 978-0-85793-884-8
Description: XI, 615 S. : Tab. u. graph. Darst.
Tags: Services Marketing, Kundenorientierung, Relationship Marketing, Marketingforschung, Dienstleistungsmarketing, Marketing Research
Participating parties: Search for this character Rust, Roland T. [Hrsg.]
Language: englisch
Media group: Book/Buch