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(4)Zentes, Joachim, 1947-

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Did you mean: handelsmarketing

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Cover von Shopper-Marketing

Shopper-Marketing

mit Shopper Insights zu effektiver Markenführung bis an den POS

Author: Frey, Ulrich Dirk; Hunstiger, Gabriele; Dräger, Peter Search for this author more...

Year: 2011

Publisher: Wiesbaden, Gabler

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Cover von Cross-Channel-Management

Cross-Channel-Management

Integrationserfordernisse im Multi-Channel-Handel

Author: Heinemann, Gerrit Search for this author more...

Year: 2011

Publisher: Wiesbaden, Gabler

Series: Lehrbuch

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Cover von Multi-Channel-Marketing

Multi-Channel-Marketing

Grundlagen, Instrumente, Prozesse

Author: Wirtz, Bernd W. Search for this author more...

Year: 2008

Publisher: Wiesbaden, Gabler

Series: Lehrbuch

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Cover von Der integrierte Handel

Der integrierte Handel

eine konzeptionelle Beziehungsgestaltung zwischen Hersteller, Handel und Letztnachfrager

Author: Schaper, Kai-Michael Search for this author more...

Year: 2006

Publisher: Frankfurt/M. [u.a.], Lang

Series: Strategisches Marketingmanagement

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Cover von Facetten hybriden Kaufverhaltens

Facetten hybriden Kaufverhaltens

ein kausalanalytischer Erklärungsansatz auf Basis des Involvement-Konstrukts

Author: Kanther, Verena Search for this author more...

Year: 2001

Publisher: Wiesbaden, Deutscher Univ.-Verl.

Series: Gabler Edition Wissenschaft

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Cover von Marketingstrategie und Marketingpolitik

Marketingstrategie und Marketingpolitik

Author: Berndt, Ralph, 1947-2020 Search for this author more...

Year: 2005

Publisher: Berlin [u.a.], Springer

Series: Springer-Lehrbuch

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Cover von Electronic Commerce

Electronic Commerce

Herausforderungen - Anwendungen - Perspektiven

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Year: 2000

Publisher: Wiesbaden, Gabler

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Cover von Efficient consumer response (ECR)

Efficient consumer response (ECR)

Basisstrategien und Grundtechniken, zentrale Erfolgsfaktoren sowie globaler Implementierungsplan

Author: Heydt, Andreas von der Search for this author more...

Year: 1998

Publisher: Frankfurt/M. [u.a.], Lang

Series: Europäische Hochschulschriften : Reihe 5, Volks- und Betriebswirtschaft

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Cover von Electronic Commerce

Electronic Commerce

Anwendungsbereiche und Potentiale der digitalen Geschäftsabwicklung

Author: Thome, Rainer; Schinzer, Heiko Search for this author more...

Year: 1997

Publisher: München, Vahlen

Series: Edition Wirtschaftliche Informationsverarbeitung

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Cover von Strategic retail management

Strategic retail management

text and international cases

Author: Zentes, Joachim, 1947-; Morschett, Dirk, 1970-; Schramm-Klein, Hanna, 1974- Search for this author more...

Year: 2017

Publisher: Wiesbaden, Springer Gabler

Series: Lehrbuch

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