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Factors influencing consumers’ price evaluations

price changes, product characteristics, and consumer habits
Author: Search for this author Aigner, Andreas, 1988- (author)
Statement of Responsibility: Andreas Aigner
Year: 2020
Publisher: Berlin, ESCP Europe Wirtschaftshochschule Berlin
Media group: eBook/eResource
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Author: Search for this author Aigner, Andreas, 1988- (author)
Statement of Responsibility: Andreas Aigner
Year: 2020
Publisher: Berlin, ESCP Europe Wirtschaftshochschule Berlin
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Description: II, 48 Seiten
Tags: Consumer Empowerment, Information Processing, Consumer Behaviour, Price Evaluation, Price Promotion, Informationsverarbeitung, Consumer Behavior, Stärkung der Verbraucher, Käuferverhalten, Preisbewertung, Niedrigpreisstrategie, Low-cost strategy
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Language: eng
Media group: eBook/eResource