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Konsumentenentscheidungen im Mobile Commerce

eine empirische Untersuchung des Einflusses von mobilen Services auf das Kaufverhalten
Author: Search for this author Broeckelmann, Philipp
Statement of Responsibility: Philipp Broeckelmann
Year: 2010
Publisher: Wiesbaden, Gabler
Media group: Book/Buch
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Barcode: 01067828 Locations: 2.4.4 BRO Status: available

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Author: Search for this author Broeckelmann, Philipp
Statement of Responsibility: Philipp Broeckelmann
Year: 2010
Publisher: Wiesbaden, Gabler
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Classification: Search for this systematic 2.4.4
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ISBN: 978-3-8349-2358-5
Description: XXIV, 304 S. : Abb., Tab. u. graph. Darst.
Tags: Consumer Behaviour, Mobile Commerce, Mobile Communications, Online Marketing, Consumer Behavior, Käuferverhalten, Internet-Marketing
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Media group: Book/Buch