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Erfolgsfaktoren im Dialogmarketing

eine empirische Analyse unter Berücksichtigung von B-to-B- und B-to-C-Unternehmen
Author: Search for this author Krummenerl, Markus
Statement of Responsibility: Markus Krummenerl
Year: 2005
Publisher: Wiesbaden, Gabler
Media group: Book/Buch
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Barcode: 01037487 Locations: 2.4.10 KRU Status: available

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Author: Search for this author Krummenerl, Markus
Statement of Responsibility: Markus Krummenerl
Year: 2005
Publisher: Wiesbaden, Gabler
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Classification: Search for this systematic 2.4.10
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ISBN: 3-8349-0069-9
Description: XXIII, 305 S. : Tab. u. graph. Darst.
Tags: Consumer Goods Marketing, Direktmarketing, Investitionsgütermarketing, Konsumgütermarketing
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Media group: Book/Buch