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Efficient consumer response (ECR)

Basisstrategien und Grundtechniken, zentrale Erfolgsfaktoren sowie globaler Implementierungsplan
Author: Search for this author Heydt, Andreas von der
Statement of Responsibility: Andreas von der Heydt
Year: 1998
Publisher: Frankfurt/M. [u.a.], Lang
Media group: Book/Buch
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Barcode: 01008975 Locations: 2.4.1 HEY Status: available

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Author: Search for this author Heydt, Andreas von der
Statement of Responsibility: Andreas von der Heydt
Year: 1998
Publisher: Frankfurt/M. [u.a.], Lang
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Classification: Search for this systematic 2.4.1
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ISBN: 3-631-33228-9
Description: 3., aktualisierte und erw. Aufl., 287 S. : graph. Darst.
Tags: Consumer Behaviour, Consumer Goods Marketing, ECR, Handelsmarketing, Consumer Behavior, Efficient Consumer Response, Konsumgütermarketing, Käuferverhalten
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Media group: Book/Buch