fundamentals, strategy, implementation, controlling

Author: Burmann, Christoph, 1962-; Riley, Nicola-Maria; Halaszovich, Tilo F., 1978-; Schade, Michael, 1978- Search for this author more...

Year: [2017]

Publisher: Wiesbaden, Springer Gabler

Media group: Book/Buch

Strategie und Praxis professioneller Markenprofilierung

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Year: 2010

Publisher: Wiesbaden, Gabler

Media group: Book/Buch

Ingredient Branding schafft Werte

Author: Mattmüller, Roland; Michael, Bernd M.; Tunder, Ralph Search for this author more...

Year: 2009

Publisher: München, Oldenbourg

Media group: Book/Buch

Messmethoden und empirische Befunde

Author: Kaufmann, Gwen Search for this author more...

Year: 2006

Publisher: Wiesbaden, Deutscher Univ.-Verl.

Series: Gabler Edition Wissenschaft

Media group: Book/Buch

Bedeutung und Macht des Ingredient Branding

Author: Pförtsch, Waldemar A.; Müller, Indrajanto Search for this author more...

Year: 2006

Publisher: Berlin [u.a.], Springer

Media group: Book/Buch

Branding - der Erfolgsfaktor im Retailgeschäft

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Year: 2001

Publisher: Wiesbaden, Gabler

Media group: Book/Buch

Grundlagen, Strategie, Umsetzung, Controlling

Author: Burmann, Christoph, 1962-; Halaszovich, Tilo F., 1978-; Schade, Michael, 1978-; Piehler, Rico Search for this author more...

Year: [2018]

Publisher: Wiesbaden, Springer Gabler

Series: Lehrbuch

Media group: Book/Buch

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Year: 2017

Publisher: Cham, Palgrave Macmillan

Series: Journal of Brand Management: Advanced Collections

Media group: eBook/eResource

die Marke als Medienereignis

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Year: 2013

Publisher: Stuttgart , Schäffer-Poeschel

Media group: Book/Buch

sensory secrets behind the stuff we buy

Author: Lindstrom, Martin, 1970- Search for this author more...

Year: 2010

Publisher: London [u.a.], Kogan Page

Media group: Book/Buch