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Cover von Die Relevanz der Markenarchitektur für das Employer Branding

Die Relevanz der Markenarchitektur für das Employer Branding
eine verhaltenstheoretisch-experimentelle Untersuchung zum Einfluss von hierarchieübergreifenden Markenkombinationen auf die Employer Brand Strength
Author: Roj, Manuel Search for this author
Year: 2013
Publisher: Wiesbaden, Springer Gabler
Series: Innovatives Markenmanagement
Media group: Book/Buch
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Cover von Handbook of Research in International Marketing

Handbook of Research in International Marketing
[this book contains the papers presented and discussed at the International Marketing Theory Conference held on 17-19 June 2010 at the University of Connecticut]
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Year: 2011
Publisher: Cheltenham ; Northampton, Mass., Elgar
Media group: Book/Buch
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Cover von Global Marketing Strategy

Global Marketing Strategy
an executive digest
Author: Schlegelmilch, Bodo B., 1955- Search for this author
Year: 2016
Publisher: [Cham], Springer
Series: Management for Professionals
Media group: Book/Buch
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Cover von Differentiate or Die

Differentiate or Die
survival in our era of killer competition
Author: Trout, Jack Search for this author
Year: 2008
Publisher: Hoboken, NJ, Wiley & Sons
Media group: Book/Buch
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Cover von Emotional Banking

Emotional Banking
fixing culture, leveraging FinTech, and transforming retail banks into brands
Author: Blomstrom, Duena Search for this author
Year: 2018
Publisher: Cham, Palgrave Macmillan
Media group: Book/Buch
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Cover von Onlinemarkenkommunikation und Markenloyalität im B2B-Segment

Onlinemarkenkommunikation und Markenloyalität im B2B-Segment
Author: Wille-Baumkauff, Benjamin Search for this author
Year: 2015
Publisher: Wiesbaden, Springer Gabler
Series: Research
Media group: Book/Buch
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Cover von McMarketing

McMarketing
Einblicke in die Marketing-Strategie von McDonald's
Author: Schneider, Willy Search for this author
Year: 2015
Publisher: Wiesbaden, Springer Gabler
Media group: Book/Buch
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Cover von Marketing Management

Marketing Management
a cultural perspective
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Year: 2012
Publisher: Abingdon [u.a.], Routledge
Media group: Book/Buch
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Cover von Globale identitätsorientierte Arbeitgebermarkenführung

Globale identitätsorientierte Arbeitgebermarkenführung
Analyse von Wahrnehmungseffekten bei potenziellen Mitarbeitern unter Berücksichtigung landesbezogener Besonderheiten
Author: Konrad, Eva Miriam Search for this author
Year: 2014
Publisher: Hamburg, Kovac
Series: Schriftenreihe Merkur
Media group: Book/Buch
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Cover von Luxury Marketing

Luxury Marketing
a challenge for theory and practice
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Year: 2013
Publisher: Wiesbaden, Springer Gabler
Media group: Book/Buch
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