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Cover von Mediaplanung

Mediaplanung

methodische Grundlagen und praktische Anwendungen

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Methoden der Marketing-Forschung

Grundlagen und Praxisbeispiele

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Marktpsychologie

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Cover von Management der Marketingkommunikation

Management der Marketingkommunikation

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Management der Marktkommunikation

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Wissen

das neue Kapital

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