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Rethinking Luxury

how to market exclusive products and services in an ever-changing environment
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Statement of Responsibility: Martin C. Wittig ...
Year: 2017
Publisher: London [u.a.], LID Publishing
Media group: Book/Buch
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Barcode: 01110821 Locations: 2.4.1.1 RET Status: available

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Statement of Responsibility: Martin C. Wittig ...
Year: 2017
Publisher: London [u.a.], LID Publishing
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Classification: Search for this systematic 2.4.1.1
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ISBN: 978-1-910649-97-8
Description: 2nd ed., 263 S. : Abb. u. graph. Darst.
Tags: Consumer Goods Marketing, Luxury, Services Marketing, Brand, Dienstleistungsmarketing, Konsumgütermarketing, Luxury Goods, Luxus, Luxusgüter, Markenartikel
Participating parties: Search for this character Wittig, Martin C. [Mitarb.]
Language: englisch
Media group: Book/Buch