To results list
Cover von Wechselverhalten von industriellen Nachfragern opens in new tab

Wechselverhalten von industriellen Nachfragern

empirische Untersuchung der Markenbindung im Industriegüterbereich
Author: Search for this author Mayer, Dorith
Statement of Responsibility: Dorith Mayer
Year: 2009
Publisher: Wiesbaden, Gabler
Media group: Book/Buch
available

Copies

BarcodeLocationsStatus
Barcode: 01064469 Locations: 2.4.1.2 MAY Status: available

Details

Author: Search for this author Mayer, Dorith
Statement of Responsibility: Dorith Mayer
Year: 2009
Publisher: Wiesbaden, Gabler
opens in new tab
Classification: Search for this systematic 2.4.1.2
Search for this subject type
ISBN: 978-3-8349-1946-5
Description: XVIII, 224 S. : Tab. u. graph. Darst.
Tags: Investitionsgütermarketing, Kundenorientierung, Produktindividualisierung, Brand, Conjoint-Analyse, Markenartikel, Conjoint Analysis
Search for this character
Media group: Book/Buch