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Handbuch Dienstleistungsmarketing

Planung, Umsetzung, Kontrolle
Author: Search for this author Bruhn, Manfred, 1949-; Meffert, Heribert, 1937-
Statement of Responsibility: Manfred, 1949- Bruhn ; Heribert, 1937- Meffert
Year: 2012
Publisher: Wiesbaden, Springer Gabler
Media group: Book/Buch
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Barcode: 01081213 Locations: 2.4.1.3 BRU Status: available

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Author: Search for this author Bruhn, Manfred, 1949-; Meffert, Heribert, 1937-
Statement of Responsibility: Manfred, 1949- Bruhn ; Heribert, 1937- Meffert
Year: 2012
Publisher: Wiesbaden, Springer Gabler
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Classification: Search for this systematic 2.4.1.3
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ISBN: 978-3-8349-3660-8
ISBN (2nd): 978-3-8349-3661-5
Description: XV, 939 S. : Tab. u. graph. Darst.
Tags: Marketingmix, Quality Management, Services Marketing, Dienstleistungsmarketing, Qualitätsmanagement
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Media group: Book/Buch