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Markenprofilierung durch produktbegleitende Dienstleistungen

Author: Search for this author Oguachuba, Jane Samantha
Statement of Responsibility: Jane S. Oguachuba
Year: 2009
Publisher: Wiesbaden, Gabler
Media group: Book/Buch
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Barcode: 01059182 Locations: 2.4.1.3 OGU Status: leaving

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Author: Search for this author Oguachuba, Jane Samantha
Statement of Responsibility: Jane S. Oguachuba
Year: 2009
Publisher: Wiesbaden, Gabler
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Classification: Search for this systematic 2.4.1.3
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ISBN: 978-3-8349-1596-2
Description: XXIV, 320 S. : Tab. u. graph. Darst.
Tags: Automotive Industry, Kano-Modell, Kundenorientierung, Services Marketing, Marketing Strategy, Brand, Automobilindustrie, Dienstleistungsmarketing, Kfz-Industrie, Marketingstrategie, Markenartikel
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Media group: Book/Buch