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International Retailers' Performance in Host Countries

the roles of strategies, consumer perceptions and the local environment
Author: Search for this author Morbe, Lukas
Statement of Responsibility: Lukas Morbe ; with a foreword by Bernhard Swoboda
Year: 2018
Publisher: Wiesbaden, Springer Gabler
Media group: Book/Buch
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Barcode: 01118018 Locations: 2.4.1.4 MOR Status: available

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Author: Search for this author Morbe, Lukas
Statement of Responsibility: Lukas Morbe ; with a foreword by Bernhard Swoboda
Year: 2018
Publisher: Wiesbaden, Springer Gabler
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Classification: Search for this systematic 2.4.1.4
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ISBN: 978-3-658-22068-6
ISBN (2nd): 978-3-658-22069-3
Description: XXI, 165 S. : Tab. u. graph. Darst.
Tags: Markteintrittsstrategie, Consumer Behaviour, Implementation, Internationalization, Retail, Strategic Management, Multinational Enterprise, Internationale Wettbewerbsstrategien, Consumer Behavior, Einzelhandel, Handelsmanagement, Internationalisation, Internationalisierung, Käuferverhalten, Strategisches Management, Corporate strategy, Multinational Enterprises, MNEs, Multinationales Unternehmen, Transnational Corporation, International Competitive Strategy
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Language: englisch
Media group: Book/Buch