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Marketing Programme and Process Standardisation

an empirical investigation of marketing standardisation and its contingency factors in the US market
Author: Search for this author Richter, Tobias
Statement of Responsibility: Tobias Richter
Year: 2011
Publisher: Frankfurt/M. [u.a.], Lang
Media group: Book/Buch
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Barcode: 01083927 Locations: 2.4.2 RIC Status: available

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Author: Search for this author Richter, Tobias
Statement of Responsibility: Tobias Richter
Year: 2011
Publisher: Frankfurt/M. [u.a.], Lang
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Classification: Search for this systematic 2.4.2
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ISBN: 978-3-631-60782-4
Description: XX, 199 S. : Tab. u. graph. Darst.
Tags: USA, Germany, Standardisierung, Marketing Strategy, International Marketing, Multinational Enterprise, America, Amerika, Deutschland, Marketingstrategie, Internationales Marketing, Multinational Enterprises, Transnational Corporation, Multinationales Unternehmen, MNEs
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Language: englisch
Media group: Book/Buch