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(8)Kotler, Philip, 1931-

(6)Whittington, Richard, 1958-

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Cover von Online-Marketing-Strategien

Online-Marketing-Strategien

Konzeption, Technologien, Prozesse, Recht

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Year: 2002

Publisher: Neuwied [u.a.], Luchterhand

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Cover von Marketing Management and Strategy

Marketing Management and Strategy

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Year: 2006

Publisher: Harlow [u.a.], Financial Times Prentice Hall

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Cover von Marketing-Konzeption

Marketing-Konzeption

Grundlagen des ziel-strategischen und operativen Marketing-Management

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Year: 2009

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Cover von Erg.-H. 01/1997.; Marketing

Erg.-H. 01/1997.; Marketing

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Year: 1997

Parent work: Zeitschrift für Betriebswirtschaft

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Cover von Marketing-Konzeption

Marketing-Konzeption

Grundlagen des ziel-strategischen und operativen Marketing-Management

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Cover von Marketing-Konzeption

Marketing-Konzeption

Grundlagen des strategischen und operativen Marketing-Managements

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Year: 1997

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Cover von Marketing-Management

Marketing-Management

Analyse - Strategie - Implementierung

Author: Meffert, Heribert, 1937- Search for this author more...

Year: 1994

Publisher: Wiesbaden, Gabler

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Cover von Exploring Strategy

Exploring Strategy

[text and cases]

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Year: 2014

Publisher: Harlow, Pearson Education

Series: Always learning

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Cover von Die besten Strategietools in der Praxis

Die besten Strategietools in der Praxis

Welche Werkzeuge brauche ich wann? Wie wende ich sie an? Wo liegen die Grenzen?

Author: Kerth, Klaus; Asum, Heiko; Stich, Volker Search for this author more...

Year: 2011

Publisher: München ; Wien, Hanser

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Cover von Innovationsmarketing

Innovationsmarketing

Author: Trommsdorff, Volker; Steinhoff, Fee Search for this author more...

Year: 2007

Publisher: München, Vahlen

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