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Cover von The Invincible Company

The Invincible Company
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Year: 2020
Publisher: Hoboken, NJ, Wiley & Sons
Series: Strategyzer Series
Media group: Book/Buch
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Cover von Principles of Marketing Engineering and Analytics

Principles of Marketing Engineering and Analytics
Author: Lilien, Gary L.; Rangaswamy, Arvind; De Bruyn, Arnaud Search for this author
Year: 2017
Publisher: State College, Penns., DecisionPro, Inc.
Media group: Book/Buch
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Cover von Socially Responsible International Business

Socially Responsible International Business
critical issues and the way forward
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Year: 2019
Publisher: Cheltenham [u.a.], Edward Elgar
Series: New Horizons in International Business
Media group: Book/Buch
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Cover von The Business of Platforms

The Business of Platforms
strategy in the age of digital competition, innovation, and power
Author: Cusumano, Michael A.; Gawer, Annabelle; Yoffie, David B. Search for this author
Year: 2019
Publisher: New York, NY, Harper Business
Media group: Book/Buch
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Cover von Grundlagen des Marketing

Grundlagen des Marketing
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Year: 2019
Publisher: Hallbergmoos, Pearson
Series: Wi - Wirtschaft
Media group: Book/Buch
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Cover von Business Model Generation

Business Model Generation
a handbook for visionaries, game changers, and challengers
Author: Osterwalder, Alexander, 1974-; Pigneur, Yves, 1954- Search for this author
Year: 2010
Publisher: Hoboken, NJ, Wiley & Sons
Series: Strategyzer Series
Media group: eBook/eResource
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Cover von Understanding Consumer Decision Making

Understanding Consumer Decision Making
the means-end approach to marketing and advertising strategy
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Year: 2010
Publisher: New York, NY [u.a.], Psychology Press
Media group: Book/Buch
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Cover von Toward the value growth model of social commerce
E-Medium

Toward the value growth model of social commerce
taxonomy, determinants, and the effect of humor on prosumer engagement in electronic Word-of-Mouth
Author: Münnich, Christian Search for this author
Year: 2019
Publisher: Berlin, ESCP Europe Wirtschaftshochschule Berlin
Media group: eBook/eResource
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Cover von Marketing Strategy

Marketing Strategy
based on first principles and data analytics
Author: Palmatier, Robert W.; Sridhar, Shrihari Search for this author
Year: 2017
Publisher: London, Palgrave Macmillan [u.a.]
Media group: Book/Buch
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Cover von Consumer Behavior

Consumer Behavior
building marketing strategy
Author: Mothersbaugh, David L.; Hawkins, Del I. Search for this author
Year: 2016
Publisher: New York, NY, McGraw-Hill Education
Media group: Book/Buch
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