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(8)Kotler, Philip, 1931-

(6)Whittington, Richard, 1958-

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Cover von Real-Time Marketing

Real-Time Marketing

Fragen und Antworten für Entscheider

Author: Schoder, Detlef Search for this author more...

Year: 2015

Publisher: Düsseldorf, Deutscher Marketing Verband

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Cover von The Family Firm Effect

The Family Firm Effect

unraveling the effects of the family firm signal on various stakeholders

Author: Lude, Maximilian Joachim Search for this author more...

Year: 2018

Publisher: Friedrichshafen, Zeppelin Unversität Friedrichshafen

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Cover von The Oxford Handbook of Strategy Implementation

The Oxford Handbook of Strategy Implementation

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Year: 2017

Publisher: Oxford, Oxford University Press

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Cover von Problemlösung und Kommunikation im Management

Problemlösung und Kommunikation im Management

Vorgehensweisen und Techniken

Author: Hungenberg, Harald Search for this author more...

Year: 2010

Publisher: München, Oldenbourg

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Cover von Exploring Strategy

Exploring Strategy

text and cases

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Year: 2017

Publisher: Harlow [u.a.], Pearson Education

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Cover von Founder's Mentality

Founder's Mentality

how to overcome the predictable crises of growth

Author: Zook, Chris; Allen, James Search for this author more...

Year: 2016

Publisher: Boston, Mass., Harvard Business Review Press

Series: Management

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Cover von Strategisches Management

Strategisches Management

Author: Bea, Franz Xaver; Haas, Jürgen Search for this author more...

Year: 2016

Publisher: Konstanz [u.a.], UVK-Verl.-Ges. [u.a.]

Series: UTB, Unternehmensführung, Betriebswirtschaftslehre; 1458

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Cover von Marketing sucht Zielgruppe ... oder: Was macht der Gorilla am POS?

Marketing sucht Zielgruppe ... oder: Was macht der Gorilla am POS?

über Denkfehler in Strategie, Kommunikation & Co. und 58 Tipps, wie Sie sie vermeiden

Author: Hilbig, Heino Search for this author more...

Year: 2015

Publisher: Wiesbaden, Springer Gabler

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Cover von Entrepreneurship

Entrepreneurship

Author: Hisrich, Robert D., 1944-; Peters, Michael P.; Shepherd, Dean A. Search for this author more...

Year: 2013

Publisher: New York, McGraw-Hill

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Cover von Repositioning

Repositioning

marketing in an era of competition, change, and crisis

Author: Trout, Jack Search for this author more...

Year: 2010

Publisher: New York, NY [u.a.], McGraw-Hill

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