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Cover von Verpackungsmarketing

Verpackungsmarketing

Fallbeispiele, Trends, Technologien

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Year: 2010

Publisher: Frankfurt/M., Dt. Fachverl.

Series: Edition Horizont

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International Marketing Strategy

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Year: 2005

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Handbuch Produktmanagement

Strategieentwicklung, Produktplanung, Organisation, Kontrolle

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Grundlagen des Marketing

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Selling Today

partnering to create value

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Selling Today

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People and Products

consumer behavior and product design

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Selling Today

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Repositioning

marketing in an era of competition, change, and crisis

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Leading the Starbucks Way

5 principles for connecting with your customers, your products, and your people

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