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Übungsbuch Marketingmanagement

Aufgaben und Lösungen
Author: Search for this author Homburg, Christian, 1962-
Statement of Responsibility: Christian, 1962- Homburg
Year: 2011
Publisher: Wiesbaden, Gabler
Series: Lehrbuch
Media group: Book/Buch
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Barcode: 01071924 Locations: 2.4.1 HOM Status: available

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Author: Search for this author Homburg, Christian, 1962-
Statement of Responsibility: Christian, 1962- Homburg
Year: 2011
Publisher: Wiesbaden, Gabler
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Classification: Search for this systematic 2.4.1
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ISBN: 978-3-8349-2161-1
Description: XX, 332 S. : Tab. u. graph. Darst.
Series: Lehrbuch
Tags: Marketing management, Marketing mix, Marktorientierte Unternehmensführung
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Media group: Book/Buch