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Marketingstrategie und Marketingpolitik

Author: Search for this author Berndt, Ralph, 1947-2020
Statement of Responsibility: Ralph, 1947-2020 Berndt
Year: 2005
Publisher: Berlin [u.a.], Springer
Media group: Book/Buch
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Barcode: 01031393 Locations: 2.4.1 BER Status: leaving

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Author: Search for this author Berndt, Ralph, 1947-2020
Statement of Responsibility: Ralph, 1947-2020 Berndt
Year: 2005
Publisher: Berlin [u.a.], Springer
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Classification: Search for this systematic 2.4.1
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ISBN: 3-540-22661-3
Description: 4., vollständig überarb. und erw. Aufl., XI, 419 S. : Tab. u. graph. Darst.
Tags: Handelsmarketing, Industriemarketing, Marketingplanung, Brand, Marketing Strategy, Business-to-Business-Marketing, Markenartikel, Marketingstrategie
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Earlier title: Früher mehrbd. begrenztes Werk u.d.T.: Berndt, Ralph: Marketing
Media group: Book/Buch