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(8)Bruhn, Manfred, 1949-

(6)Burmann, Christoph, 1962-

(6)Esch, Franz-Rudolf [Hrsg.]

(6)Kapferer, Jean-Noël

(6)Meffert, Heribert, 1937-

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Cover von Abschied vom Branding

Abschied vom Branding

wie man Kunden wirklich ans Kaufen führt ; mit Marketing, das sich an Kaufprozessen orientiert

Author: Rutschmann, Marc Search for this author more...

Year: 2011

Publisher: Wiesbaden, Gabler

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Cover von Internationales Marketing-Management

Internationales Marketing-Management

ein markenorientierter Ansatz

Author: Meffert, Heribert, 1937-; Burmann, Christoph, 1962-; Becker, Christian Search for this author more...

Year: 2010

Publisher: Stuttgart [u.a.], Kohlhammer

Series: Kohlhammer Edition Marketing

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Cover von Wie Marken wirken

Wie Marken wirken

Impulse aus der Neuroökonomie für die Markeneinführung

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Year: 2010

Publisher: München, Vahlen

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Cover von Kundenerlebnis als Wettbewerbsvorteil

Kundenerlebnis als Wettbewerbsvorteil

mit Customer Experience Management Marken und Märkte Gewinn bringend gestalten

Author: Schmitt, Bernd Herbert; Mangold, Marc Search for this author more...

Year: 2004

Publisher: Wiesbaden, Gabler

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Cover von Wechselverhalten von industriellen Nachfragern

Wechselverhalten von industriellen Nachfragern

empirische Untersuchung der Markenbindung im Industriegüterbereich

Author: Mayer, Dorith Search for this author more...

Year: 2009

Publisher: Wiesbaden, Gabler

Series: Gabler Research

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Cover von Neuromarketing

Neuromarketing

Grundlagen, Erkenntnisse, Anwendungen

Author: Raab, Gerhard ; Gernsheimer, Oliver; Schindler, Maik Search for this author more...

Year: 2009

Publisher: Wiesbaden, Gabler

Series: Gabler Research

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Brand Attachment

Determinanten erfolgreicher Markenbeziehungen

Author: Diehl, Saskia Search for this author more...

Year: 2009

Publisher: Wiesbaden, Gabler

Series: Gabler Research

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Cover von Creating Powerful Brands

Creating Powerful Brands

in Consumer, Service and Industrial Markets

Author: De Chernatony, Leslie; McDonald, Malcolm Search for this author more...

Year: 2003

Publisher: Oxford [u.a.], Butterworth-Heinemann

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Cover von Bedeutung der Tradition für die Markenkommunikation

Bedeutung der Tradition für die Markenkommunikation

Konzepte und Instrumente zur ganzheitlichen Ausschöpfung des Erfolgspotenzials Markenhistorie

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Year: 2006

Publisher: Stuttgart, Ed. Neues Fachwissen

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Cover von Manual of International Marketing

Manual of International Marketing

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Year: 2006

Publisher: Wiesbaden, Gabler

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