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(8)Bruhn, Manfred, 1949-

(6)Burmann, Christoph, 1962-

(6)Esch, Franz-Rudolf [Hrsg.]

(6)Kapferer, Jean-Noël

(6)Meffert, Heribert, 1937-

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Cover von Sport-Branding

Sport-Branding

mit Sport-Sponsoring zum Markenerfolg

Author: Adjouri, Nicholas; Stastny, Petr Search for this author more...

Year: 2006

Publisher: Wiesbaden, Gabler

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Cover von Storytelling

Storytelling

Branding in Practice

Author: Fog, Klaus; Budtz, Christian; Yakaboylu, Baris Search for this author more...

Year: 2005

Publisher: Berlin [u.a.], Springer

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Cover von Le Marketeur

Le Marketeur

[les nouveaux fondements du marketing]

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Year: 2003

Publisher: Paris, Pearson Education France

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Cover von Branding für Unternehmensberatungen

Branding für Unternehmensberatungen

so bilden Sie eine Wissensmarke

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Year: 2001

Publisher: Frankfurt/M. ; New York, Campus

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Cover von Handbuch der Unternehmenskommunikation

Handbuch der Unternehmenskommunikation

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Year: 2001

Publisher: Neuwied [u.a.], Luchterhand

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Cover von The luxury strategy

The luxury strategy

break the rules of marketing to build luxury brands

Author: Kapferer, Jean-Noël; Bastien, Vincent Search for this author more...

Year: 2012

Publisher: London [u.a.], Kogan Page

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Cover von Employer Branding

Employer Branding

komm zu uns, bleib bei uns, binde dich an uns – so bauen Sie eine starke Arbeitgeber-Marke auf

Author: Baran, Engin Search for this author more...

Year: 2018

Publisher: Wiesbaden, Springer Gabler

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Cover von Digital Luxury

Digital Luxury

transforming brands & consumer experiences

Author: Batat, Wided Search for this author more...

Year: 2019

Publisher: Los Angeles, Calif. [u.a.], Sage

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Cover von Marken und Medien

Marken und Medien

Führung von Medienmarken und Markenführung mit neuen und klassischen Medien

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Year: 2016

Publisher: Wiesbaden, Springer Gabler

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Cover von Management von Markentransfers

Management von Markentransfers

der Einfluss des Kaufentscheidungsverhaltens auf die Erfolgsfaktoren

Author: Schulze-Bentrop, Carsten Search for this author more...

Year: 2014

Publisher: Wiesbaden, Springer Gabler

Series: Research

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