eine verhaltenstheoretisch-experimentelle Untersuchung zum Einfluss von hierarchieübergreifenden Markenkombinationen auf die Employer Brand Strength

Author: Roj, Manuel Search for this author more...

Year: 2013

Publisher: Wiesbaden, Springer Gabler

Series: Innovatives Markenmanagement

Media group: Book/Buch

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Year: 2012

Publisher: Basingstoke [u.a.], Palgrave Macmillan

Media group: Book/Buch

[this book contains the papers presented and discussed at the International Marketing Theory Conference held on 17-19 June 2010 at the University of Connecticut]

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Year: 2011

Publisher: Cheltenham ; Northampton, Mass., Elgar

Media group: Book/Buch

evaluating standardized corporate branding across countries

Author: Meierer, Markus Search for this author more...

Year: 2011

Publisher: Wiesbaden, Gabler

Series: Gabler Research

Media group: Book/Buch

Author: Oguachuba, Jane Samantha Search for this author more...

Year: 2009

Publisher: Wiesbaden, Gabler

Series: Gabler Edition Wissenschaft

Media group: Book/Buch

wie Unternehmen Markennetzwerke initiieren, fördern und nutzen

Author: Baumgartner, Ekkehart Search for this author more...

Year: 2007

Publisher: Frankfurt/M., Redline Wirtschaft

Media group: Book/Buch

Author: Horn, Sierk Search for this author more...

Year: 2005

Publisher: Wiesbaden, Deutscher Univ.-Verl.

Series: Wirtschaftswissenschaft

Media group: Book/Buch

Erfolgskonzepte der dritten Generation

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Year: 2001

Publisher: Frankfurt/M., Frankfurter Allgemeine Buch

Media group: Book/Buch

an emerging perspective

Author: Stępień, Beata, 19XX- Search for this author more...

Year: [2021]

Publisher: Cham, Palgrave Macmillan

Series: Palgrave Advances in Luxury

Media group: eBook/eResource

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Year: 2018

Publisher: Singapore, Springer

Series: Springer Series in Fashion Business

Media group: eBook/eResource