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Toolbox for marketing and management

creative concepts, forecasting methods, and analytical instruments
Author: Search for this author Kreutzer, Ralf T., 1958- (author)
Statement of Responsibility: Ralf T. Kreutzer
Year: 2019
Publisher: Cham, Springer
Media group: eBook/eResource
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Author: Search for this author Kreutzer, Ralf T., 1958- (author)
Statement of Responsibility: Ralf T. Kreutzer
Year: 2019
Publisher: Cham, Springer
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ISBN: 978-3-030-13823-3
ISBN (2nd): 978-3-030-13822-6
Description: xix, 260 Seiten, Illustrationen
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Language: eng
Media group: eBook/eResource