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Cover von Produktmanagement

Produktmanagement

Grundlagen, Methoden, Beispiele

Author: Herrmann, Andreas; Huber, Frank Search for this author more...

Year: 2009

Publisher: Wiesbaden, Gabler

Series: Lehrbuch

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Cover von Produktmarketing

Produktmarketing

Entscheidungsgrundlagen für Produktmanager

Author: Koppelmann, Udo Search for this author more...

Year: 2001

Publisher: Berlin [u.a.], Springer

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Cover von Product Design and Development

Product Design and Development

Author: Ulrich, Karl T. ; Eppinger, Steven D. Search for this author more...

Year: 2015

Publisher: New York, NY, McGraw-Hill Education

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Cover von Product Design and Development

Product Design and Development

Author: Ulrich, Karl T.; Eppinger, Steven D. Search for this author more...

Year: 2012

Publisher: New York [u.a.], McGraw-Hill

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Cover von Produkt- und Servicemanagement

Produkt- und Servicemanagement

Konzepte, Methoden, Prozesse

Author: Bruhn, Manfred, 1949-; Hadwich, Karsten, 1970- Search for this author more...

Year: 2006

Publisher: München, Vahlen

Series: Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften

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Erfolgreiche Markendifferenzierung

Strategie und Praxis professioneller Markenprofilierung

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Year: 2010

Publisher: Wiesbaden, Gabler

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Cover von Aufbruch

Aufbruch

Ingredient Branding schafft Werte

Author: Mattmüller, Roland; Michael, Bernd M.; Tunder, Ralph Search for this author more...

Year: 2009

Publisher: München, Oldenbourg

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Cover von Rückwirkungen von Markentransfers auf die Muttermarke

Rückwirkungen von Markentransfers auf die Muttermarke

Messmethoden und empirische Befunde

Author: Kaufmann, Gwen Search for this author more...

Year: 2006

Publisher: Wiesbaden, Deutscher Univ.-Verl.

Series: Gabler Edition Wissenschaft

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Cover von Die Marke in der Marke

Die Marke in der Marke

Bedeutung und Macht des Ingredient Branding

Author: Pförtsch, Waldemar A.; Müller, Indrajanto Search for this author more...

Year: 2006

Publisher: Berlin [u.a.], Springer

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Cover von Produktindividualisierung

Produktindividualisierung

ein Ansatz zur innovativen Leistungsgestaltung im Business-to-Business-Bereich

Author: Jacob, Frank Search for this author more...

Year: 1995

Publisher: Wiesbaden, Gabler

Series: Neue betriebswirtschaftliche Forschung

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