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(8)Kotler, Philip, 1931-

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Cover von Innovation Management and New Product Development

Innovation Management and New Product Development

Author: Trott, Paul Search for this author more...

Year: 2012

Publisher: Harlow [u.a.], Financial Times Prentice Hall

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Cover von People and Products

People and Products

consumer behavior and product design

Author: Kimmel, Allan J. Search for this author more...

Year: 2015

Publisher: Abingdon [u.a.], Routledge

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Brand protection and the global risk of product counterfeits

a total business solution approach

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Year: 2023

Publisher: Cheltenham ; Northampton, [Massachusetts], Edward Elgar Publishing

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Cover von Entrepreneurial Marketing

Entrepreneurial Marketing

a practical managerial approach

Author: Hisrich, Robert D., 1944-; Ramadani, Veland, 1979- Search for this author more...

Year: 2020

Publisher: Cheltenham [u.a.], Elgar

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Cover von Design Thinking erfolgreich anwenden

Design Thinking erfolgreich anwenden

so entwickeln Sie in 7 Phasen kundenorientierte Produkte und Dienstleistungen

Author: Schallmo, Daniel R. A. Search for this author more...

Year: 2017

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Cover von Verpackungsmarketing

Verpackungsmarketing

Fallbeispiele, Trends, Technologien

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Year: 2010

Publisher: Frankfurt/M., Dt. Fachverl.

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Cover von International Marketing Strategy

International Marketing Strategy

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Year: 2005

Publisher: Harlow, Pearson

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Cover von Handbuch Produktmanagement

Handbuch Produktmanagement

Strategieentwicklung, Produktplanung, Organisation, Kontrolle

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Year: 2007

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Cover von Differentiate or Die

Differentiate or Die

survival in our era of killer competition

Author: Trout, Jack Search for this author more...

Year: 2008

Publisher: Hoboken, NJ, Wiley & Sons

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Cover von Repositioning

Repositioning

marketing in an era of competition, change, and crisis

Author: Trout, Jack Search for this author more...

Year: 2010

Publisher: New York, NY [u.a.], McGraw-Hill

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