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Cover von Trade Marketing, Category Management, and Shopper Marketing
organizational trends in consumer goods marketing and sales
Author: Schmutzler, René Search for this author
Year: 2016
Publisher: Hamburg, tredition GmbH
Series: Research Series
Media group: Book/Buch
Cover von Trading Up
why consumers want new luxury goods - and how companies create them
Author: Silverstein, Michael J.; Fiske, Neil Search for this author
Year: 2008
Publisher: New York, NY, Portfolio Penguin
Media group: Book/Buch
Cover von Marketing Management
a cultural perspective
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Year: 2012
Publisher: Abingdon [u.a.], Routledge
Media group: Book/Buch
Cover von The New Rules of Green Marketing
strategies, tools, and inspiration for sustainable branding
Author: Ottman, Jacquelyn A. Search for this author
Year: 2011
Publisher: San Francisco, Calif. [u.a.], Berrett-Koehler [u.a.]
Media group: Book/Buch
Cover von Green Marketing
[challenges and opportunities for the new marketing age]
Author: Ottman, Jacquelyn A. Search for this author
Year: 1994
Publisher: Lincolnwood, Ill., NTC Business Books
Media group: Book/Buch
Cover von Business- und Dienstleistungsmarketing
die Vermarktung integrativ erstellter Leistungsbündel
Author: Weiber, Rolf, 1957-; Kleinaltenkamp, Michael, 1955- Search for this author
Year: 2013
Publisher: Stuttgart, Kohlhammer
Series: Edition Marketing
Media group: Book/Buch
Cover von Retail Business
Perspektiven, Strategien, Erfolgsmuster ; mit Fallstudien und Praxisbeispielen von Aldi, Budnikowsky, Dell, Görtz, Hugo Boss, Keen On fashion, Kiehl's, Lush, Otto Group, Sport Scheck, Takko
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Year: 2013
Publisher: Wiesbaden, Springer Gabler
Media group: Book/Buch
Cover von Luxury Marketing
a challenge for theory and practice
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Year: 2013
Publisher: Wiesbaden, Springer Gabler
Media group: Book/Buch
Cover von Antecedents and Consequences of Managerial Confusion in Service-to-Business Buying
[Dissertation ESCP Europe]
Author: Lakotta, Jan Search for this author
Year: 2012
Publisher: Hamburg, Kovac
Series: MERKUR
Media group: Book/Buch
Cover von Social Commerce
vom Hype zum Geschäftsmodell
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Year: 2011
Publisher: Düsseldorf, Bundesverb. Digitale Wirtschaft (BVDW)
Media group: Book/Buch
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