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Cover von Homo irrationalis and climate change mitigation
E-Medium

Homo irrationalis and climate change mitigation
behavioral economic approaches to climate-relevant behavior change
Author: Rabaa, Simon Valentin, 1991- Search for this author
Year: 2023
Publisher: Berlin, ESCP Europe Wirtschaftshochschule Berlin
Media group: eBook/eResource
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Cover von Cross-cultural consumer behavior

Cross-cultural consumer behavior
Author: Gelbrich, Katja, 1971-; Müller, Stefan, 1948-; Westjohn, Stanford A. Search for this author
Year: [2023]
Publisher: Cheltenham ; Northampton [Massachusetts], Edward Elgar Publishing
Media group: Book/Buch
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Cover von Serving the customer
E-Medium

Serving the customer
the role of selling and sales
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Year: [2023]
Publisher: Wiesbaden, Springer
Media group: eBook/eResource
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Cover von Nudge

Nudge
the final edition
Author: Thaler, Richard H.,1945-; Sunstein, Cass R., 1954- Search for this author
Year: 2021
Publisher: London, Allen Lane
Media group: Book/Buch
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Cover von Nachhaltiges Management und Konsumentenverhalten

Nachhaltiges Management und Konsumentenverhalten
Author: Balderjahn, Ingo, 1952- Search for this author
Year: [2021]
Publisher: München, UTB Verlag
Series: UTB, Wirtschaftswissenschaften; 3902
Media group: Book/Buch
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Cover von Beat accelerating customer expectations with trend-driven innovation

Beat accelerating customer expectations with trend-driven innovation
[Trend-Driven Innovation: beat accelerating customer expectations with]
Author: Mason, Henry Search for this author
Year: 2015
Publisher: Hoboken, NJ, Wiley & Sons
Media group: eBook/eResource
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Cover von Experiential Marketing

Experiential Marketing
consumer behavior, customer experience and the 7Es
Author: Batat, Wided Search for this author
Year: 2019
Publisher: Abingdon [u.a.], Routledge
Series: Business & Management
Media group: Book/Buch
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Cover von Consumer Behaviour and Analytics

Consumer Behaviour and Analytics
Author: Smith, Andrew Search for this author
Year: 2020
Publisher: Abingdon [u.a.], Routledge
Media group: Book/Buch
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Cover von Qualitative Marketing Research

Qualitative Marketing Research
understanding consumer behaviour
Author: Maison, Dominika Search for this author
Year: 2019
Publisher: London [u.a.], Routledge
Series: Business & Management
Media group: Book/Buch
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Cover von Understanding Consumer Decision Making

Understanding Consumer Decision Making
the means-end approach to marketing and advertising strategy
Search for this author
Year: 2010
Publisher: New York, NY [u.a.], Psychology Press
Media group: Book/Buch
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