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Die Marke in der Marke

Bedeutung und Macht des Ingredient Branding
Author: Search for this author Pförtsch, Waldemar A.; Müller, Indrajanto
Statement of Responsibility: Waldemar A. Pförtsch ; Indrajanto Müller
Year: 2006
Publisher: Berlin [u.a.], Springer
Media group: Book/Buch
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Shelfmark: 2.4.8 PFÖ Barcode: 01043525 Locations: 2.4.8 PFÖ Status: leaving

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Author: Search for this author Pförtsch, Waldemar A.; Müller, Indrajanto
Statement of Responsibility: Waldemar A. Pförtsch ; Indrajanto Müller
Year: 2006
Publisher: Berlin [u.a.], Springer
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Classification: Search for this systematic 2.4.8
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ISBN: 978-3-540-30057-1
ISBN (2nd): 3-540-30057-0
Description: XXII, 204 S. : Tab. u. graph. Darst.
Tags: Brand, Image, Product Management, Markenartikel, Produktmanagement, Produktpolitik
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Media group: Book/Buch