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Aufbruch

Ingredient Branding schafft Werte
Author: Search for this author Mattmüller, Roland; Michael, Bernd M.; Tunder, Ralph
Statement of Responsibility: von Roland Mattmüller ; Bernd M. Michael ; Ralph Tunder
Year: 2009
Publisher: München, Oldenbourg
Media group: Book/Buch
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Shelfmark: 2.4.8 MAT Barcode: 01063820 Locations: 2.4.8 MAT Status: available

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Author: Search for this author Mattmüller, Roland; Michael, Bernd M.; Tunder, Ralph
Statement of Responsibility: von Roland Mattmüller ; Bernd M. Michael ; Ralph Tunder
Year: 2009
Publisher: München, Oldenbourg
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Classification: Search for this systematic 2.4.8
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ISBN: 978-3-486-58393-9
Description: IX, 495 S. : Abb. u. graph. Darst.
Tags: Brand, Product Management, Zulieferindustrie, Markenartikel, Produktmanagement, Produktpolitik
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Media group: Book/Buch