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Grundlagen des Marketing

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Year: 2019
Publisher: Hallbergmoos, Pearson
Series: Wi - Wirtschaft
Media group: Book/Buch
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Barcode: 01120974 Locations: 2.4.1 GRU Status: available

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Year: 2019
Publisher: Hallbergmoos, Pearson
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Classification: Search for this systematic 2.4.1
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ISBN: 978-3-86894-355-9
ISBN (2nd): 978-3-86326-850-3
Description: 7., aktual. Aufl., 991 S. : Abb., Tab. u. graph. Darst.
Series: Wi - Wirtschaft
Tags: Distributionspolitik, Kommunikationspolitik, Marketing, Marketingforschung, Product Management, Pricing, Marketing Strategy, Produktmanagement, Produktpolitik, Preismanagement, Preispolitik, Preisstrategie, Marketingstrategie
Participating parties: Search for this character Kotler, Philip, 1931-
Original title: Principles of marketing <dt.>
Media group: Book/Buch