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Selling Today

partnering to create value
Author: Search for this author Manning, Gerald L.; Ahearne, Michael; Reece, Barry L.
Statement of Responsibility: Gerald L. Manning ; Michael Ahearne ; Barry L. Reece
Year: 2014
Publisher: Harlow [u.a.], Pearson Education
Series: Always learning
Media group: eBook/eResource
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Author: Search for this author Manning, Gerald L.; Ahearne, Michael; Reece, Barry L.
Statement of Responsibility: Gerald L. Manning ; Michael Ahearne ; Barry L. Reece
Year: 2014
Publisher: Harlow [u.a.], Pearson Education
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ISBN: 978-1-29-206017-0
ISBN (2nd): 978-1-292-06017-0
Description: 13th ed., global ed., I, 549 S. : Abb., Tab. u. graph. Darst.
Series: Always learning
Tags: Consumer Behaviour, Product Management, Relationship Marketing, Selling, Consumer Behavior, Käuferverhalten, Produktmanagement, Produktpolitik, Verkauf
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Language: englisch
Media group: eBook/eResource