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People and Products

consumer behavior and product design
Author: Search for this author Kimmel, Allan J.
Statement of Responsibility: Allan J. Kimmel
Year: 2015
Publisher: Abingdon [u.a.], Routledge
Media group: Book/Buch
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Barcode: 01109245 Locations: 2.4.4 KIM Status: available

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Author: Search for this author Kimmel, Allan J.
Statement of Responsibility: Allan J. Kimmel
Year: 2015
Publisher: Abingdon [u.a.], Routledge
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Classification: Search for this systematic 2.4.4
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ISBN: 978-1-138-81225-3
ISBN (2nd): 978-1-13-881224-6
Description: VIII, 311 S. : Abb. u. graph. Darst.
Tags: Consumer Behaviour, Design, Product Management, New Product Development, Consumer Behavior, Käuferverhalten, Produktmanagement, Produktpolitik, Produktentwicklung
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Language: englisch
Media group: Book/Buch