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Repositioning

marketing in an era of competition, change, and crisis
Author: Search for this author Trout, Jack
Statement of Responsibility: Jack Trout with Steve Rivkin
Year: 2010
Publisher: New York, NY [u.a.], McGraw-Hill
Media group: Book/Buch
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Barcode: 01099973 Locations: 2.4.8 TRO Status: available

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Author: Search for this author Trout, Jack
Statement of Responsibility: Jack Trout with Steve Rivkin
Year: 2010
Publisher: New York, NY [u.a.], McGraw-Hill
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Classification: Search for this systematic 2.4.8
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ISBN: 978-0-07-163559-2
Description: IV, 217 S. : Tab.
Tags: Change Management, Product Management, Wettbewerbsstrategie, Marketing Strategy, Innovation Management, Produktmanagement, Produktpolitik, Marketingstrategie, Innovationsmanagement, Innovationsstrategie
Participating parties: Search for this character Rivkin, Steve [Mitarb.]
Language: englisch
Media group: Book/Buch