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Cover von Marketing-Management
Strategien für wertschaffendes Handeln
Author: Kotler, Philip; Keller, Kevin Lane; Bliemel, Friedhelm Search for this author
Year: 2007
Publisher: München, Pearson Studium
Media group: Book/Buch
Cover von Portfolio-Werbung
eine Technik zur Stärkung von Dachmarken in komplexen Markenarchitekturen
Author: Goertz, Susanne Search for this author
Year: 2007
Publisher: Wiesbaden, Deutscher Univ.-Verl.
Series: Gabler Edition Wissenschaft
Media group: Book/Buch
Cover von Praxisorientiertes Innovations- und Produktmanagement
Grundlagen und Fallstudien aus B-to-B-Märkten
Author: Gaubinger, Kurt; Werani, Thomas; Rabl, Michael Search for this author
Year: 2009
Publisher: Wiesbaden, Gabler
Media group: Book/Buch
Cover von Ingredient Branding
making the invisible visible
Author: Kotler, Philip; Pförtsch, Waldemar A. Search for this author
Year: 2010
Publisher: Berlin [u.a.], Springer
Media group: Book/Buch
Cover von Grundlagen des Marketing
Search for this author
Year: 2011
Publisher: München, Pearson Studium
Series: Wi - Wirtschaft
Media group: Book/Buch
Cover von Innovation Management and New Product Development
Author: Trott, Paul Search for this author
Year: 2012
Publisher: Harlow [u.a.], Financial Times Prentice Hall
Media group: Book/Buch
Cover von Selling Today
partnering to create value
Author: Manning, Gerald L.; Ahearne, Michael; Reece, Barry L. Search for this author
Year: 2014
Publisher: Harlow, Pearson
Media group: Book/Buch
Cover von Leading the Starbucks Way
5 principles for connecting with your customers, your products, and your people
Author: Michelli, Joseph A. Search for this author
Year: 2014
Publisher: New York [u.a.], McGraw-Hill Education
Media group: Book/Buch
Cover von Repositioning
marketing in an era of competition, change, and crisis
Author: Trout, Jack Search for this author
Year: 2010
Publisher: New York, NY [u.a.], McGraw-Hill
Media group: Book/Buch
Cover von Differentiate or Die
survival in our era of killer competition
Author: Trout, Jack Search for this author
Year: 2008
Publisher: Hoboken, NJ, Wiley & Sons
Media group: Book/Buch
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