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Innovation Management and New Product Development

Author: Search for this author Trott, Paul
Statement of Responsibility: Paul Trott
Year: 2012
Publisher: Harlow [u.a.], Financial Times Prentice Hall
Media group: Book/Buch
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Barcode: 01092035 Locations: 2.4.8 TRO Status: available

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Author: Search for this author Trott, Paul
Statement of Responsibility: Paul Trott
Year: 2012
Publisher: Harlow [u.a.], Financial Times Prentice Hall
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Classification: Search for this systematic 2.4.8
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ISBN: 978-0-273-73656-1
Description: 5th ed., XXVIII, 620 S. : Abb., Tab. u. graph. Darst.
Tags: Case Study, Product Management, New Product Development, Innovation Management, Case Studies, Fallstudien, Produktmanagement, Produktpolitik, Produktentwicklung, Innovationsmanagement, Innovationsstrategie
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Language: englisch
Media group: Book/Buch