To results list
Cover von Principles of Marketing opens in new tab

Principles of Marketing

Author: Search for this author Kotler, Philip, 1931-; Armstrong, Gary
Statement of Responsibility: Philip, 1931- Kotler ; Gary Armstrong
Year: 2012
Publisher: Boston [u.a.], Pearson
Media group: Book/Buch
available

Copies

BarcodeLocationsStatus
Barcode: 01115024 Locations: 2.4.1 KOT Status: available

Details

Author: Search for this author Kotler, Philip, 1931-; Armstrong, Gary
Statement of Responsibility: Philip, 1931- Kotler ; Gary Armstrong
Year: 2012
Publisher: Boston [u.a.], Pearson
opens in new tab
Classification: Search for this systematic 2.4.1
Search for this subject type
ISBN: 978-0-273-75243-1
ISBN (2nd): 0-273-75243-X
Description: 14th ed., global ed., getr. Pag. : Abb., Tab. u. graph. Darst.
Tags: Case Study, Distributionspolitik, Kommunikationspolitik, Marketing, Marketingforschung, Product Management, Pricing, Marketing Strategy, Case Studies, Fallstudien, Produktmanagement, Produktpolitik, Preispolitik, Preisstrategie, Preismanagement, Marketingstrategie
Search for this character
Language: englisch
Media group: Book/Buch