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Cover von Trading Up
why consumers want new luxury goods - and how companies create them
Author: Silverstein, Michael J.; Fiske, Neil Search for this author
Year: 2008
Publisher: New York, NY, Portfolio Penguin
Media group: Book/Buch
Cover von Principles of Marketing
Author: Kotler, Philip; Armstrong, Gary Search for this author
Year: 2018
Publisher: Harlow [u.a.], Pearson
Media group: Book/Buch
Cover von Automobil-Marketing
Navigationssytem für neue Absatzstrategien
Author: Diez, Willi Search for this author
Year: 2006
Publisher: Landsberg am Lech, mi-Fachverl., Redline
Media group: Book/Buch
Cover von International Marketing
text and cases
Author: Paul, Justin; Kapoor, Ramneek Search for this author
Year: 2008
Publisher: New Delhi, Tata McGraw-Hill
Media group: Book/Buch
Cover von External Embeddedness of Subsidiaries
influences on product innovation in MNCs; [Dissertation ESCP Europe]
Author: Hartmann, Swantje Search for this author
Year: 2011
Publisher: Lohmar ; Köln, Eul
Series: Planung, Organisation und Unternehmensführung; 129
Media group: Book/Buch
Cover von Internationalisierung mit produktbegleitenden Dienstleistungen und hybriden Produkten
eine pfadorientierte Analyse am Beispiel deutscher Maschinenbauunternehmungen
Author: Wassermann, Roland Search for this author
Year: 2010
Publisher: Wiesbaden, Gabler
Series: Gabler Research
Media group: Book/Buch
Cover von Innovations in Small and Medium-Sized Family Firms
an analysis of innovation-related top management team behaviors and family firm-specific characteristics
Author: Kraiczy, Nils Search for this author
Year: 2013
Publisher: Wiesbaden, Springer Gabler
Series: Research
Media group: Book/Buch
Cover von Solution Business
building a platform for organic growth
Author: Storbacka, Kaj; Pennanen, Risto Search for this author
Year: 2014
Publisher: Cham [u.a.], Springer
Series: Management for Professionals
Media group: Book/Buch
Cover von Automobil-Marketing
erfolgreiche Strategien, praxisorientierte Konzepte, effektive Instrumente
Author: Diez, Willi Search for this author
Year: 2015
Publisher: München, Vahlen
Media group: Book/Buch
Cover von The ultimate guide to Category Management
a shopper-centric method of cooperation between retailer and supplier
Author: Van Leur, Evelyn; Grievink, Jan-Willem Search for this author
Year: 2017
Publisher: [Amersfoort], Category & Trade Company
Media group: Book/Buch
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