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Trading Up

why consumers want new luxury goods - and how companies create them
Author: Search for this author Silverstein, Michael J.; Fiske, Neil
Statement of Responsibility: Michael J. Silverstein and Neil Fiske with John Butman
Year: 2008
Publisher: New York, NY, Portfolio Penguin
Media group: Book/Buch
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Barcode: 01107708 Locations: 2.4.8 SIL Status: available

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Author: Search for this author Silverstein, Michael J.; Fiske, Neil
Statement of Responsibility: Michael J. Silverstein and Neil Fiske with John Butman
Year: 2008
Publisher: New York, NY, Portfolio Penguin
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Classification: Search for this systematic 2.4.8
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ISBN: 978-1-59184-070-1
ISBN (2nd): 1-591-84080-5
Description: rev. ed., XVIII, 300 S. : graph. Darst.
Tags: USA, Consumer Behaviour, Consumer Goods Marketing, Handelsmarketing, Luxury, Product Management, America, Amerika, Consumer Behavior, Konsumgütermarketing, Käuferverhalten, Luxury Goods, Luxus, Luxusgüter, Produktmanagement, Produktpolitik
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Language: englisch
Media group: Book/Buch