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The New Rules of Green Marketing

strategies, tools, and inspiration for sustainable branding
Author: Search for this author Ottman, Jacquelyn A.
Statement of Responsibility: Jacquelyn A. Ottman
Year: 2011
Publisher: San Francisco, Calif. [u.a.], Berrett-Koehler [u.a.]
Media group: Book/Buch
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Barcode: 01111651 Locations: 2.4.1 OTT Status: available
Barcode: 01111675 Locations: 2.4.1 OTT Status: available
Barcode: 01111668 Locations: 2.4.1 OTT Status: available
Barcode: 01104837 Locations: 2.4.1 OTT / Sustainability Master/Reference, no loan Status: reference collection

Details

Author: Search for this author Ottman, Jacquelyn A.
Statement of Responsibility: Jacquelyn A. Ottman
Year: 2011
Publisher: San Francisco, Calif. [u.a.], Berrett-Koehler [u.a.]
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Classification: Search for this systematic 2.4.1
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ISBN: 978-1-60509-866-1
ISBN (2nd): 978-1-906093-44-0
Description: XX, 252 S. : Tab. u. graph. Darst.
Tags: Marketing, Green Marketing, Sustainability, Product Management, Consumer Behaviour, Case Study, Innovation, Öko-Marketing, Nachhaltigkeit, Produktmanagement, Produktpolitik, Käuferverhalten, Consumer Behavior, Case Studies, Fallstudien
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Language: englisch
Media group: Book/Buch